Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Contact Us

Please use the following information to contact Yaffe Center.

Mailing Address Professor Rajeev Batra, Co-Director
Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI. 48109

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Submit Your Links, Working Papers And Events

The Yaffe Center links area connects you to web-accessible resources in the area of persuasive communications. We invite you to submit your own links for possible consideration in our expanding list. You may also submit your working papers directly to the site--you can attach the working paper directly to our form. If you come across events that would be of interest to site visitors, please submit them for review.

Dyson's Market Success

By applying physics concepts and saying "goodbye to the bag,” Dyson's eye-catching, modern, vacuum cleaner design won it market success.

Dyson vacuum 1983