Michigan Ross School of Business
Yaffe Center for Persuasive Communication


The Center maintains its leadership in teaching and research on persuasive communication by hosting conferences on emerging topics in the area. 

  • Please visit our Archives to learn more about our past conferences.
  • Visit Publications to see papers presented at past conferences.

I Love New York Logo

The iconic "I love NY" design became one of the most recognizable and ubiquitous logos of any city in the world.

I love (heart) NY 1977