Michigan Ross School of Business
Yaffe Center for Persuasive Communication



The Center maintains its leadership in teaching and research on persuasive communication by hosting conferences on emerging topics in the area. Check here for news on upcoming conferences and to review materials from past conferences.


The Yaffe Center hosts leading practitioners and experts in every aspect of persuasive communication. Hear the people who create the latest techniques to appeal to consumers, from new ways to use mobile phones to non-traditional advertising. Our Speaker Series for 2012-2013 can be found in the speaker archives, and our Fall 2013 Speaker Series can be viewed here.

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Some topics won’t wait for the formal presentations at a conference, or they are techniques and practices that require hands-on experience. The Yaffe Center offers workshops to update skills and keep practitioners informed about the fast-developing field of persuasive communication.

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Iconic Levi's Jeans

These iconic jeans became a cultural touchstone because of their association with non-conformists like James Dean and Marlon Brando.

Levi's Jean 1873