Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Fall 2014 Distinguished Speaker Series

The Yaffe Center was proud to present the Fall 2013 Speaker Series on Brand-building, Digital Marketing, and Design-in-Marketing Topics

Tuesday, October 7th, 5:30 PM, W2740
Chris Yapp
Marketing Manager, Keebler
Chris formerly worked in sales and then product management for Procter & Gamble before moving to Scotts / Miracle Gro.  For the last four years, he's worked in marketing for Kellogg's on healthy snacks and currently on Keebler cookies.
Chris spoke on the topic of Keebler approach to uncovering the art and science of developing strong brand building ideas.

Tuesday, October 21st, 5:30 PM, W2740
Courtney Ratkowiak
Consumer & Market Knowledge Manager, Proctor & Gamble
Courtney, a Ross graduate, works in new business creation for the beauty & grooming division of P&G.  Her CMK function combines marketing, consulting, and psychology in pursuit of the next big idea.
Her presentation will focus on the innovation process at P&G, and feature a case study on the Vicks brand.

Tuesday, October 28th, 5:30 PM, W2740
Curt Bailey
President, Sundberg Ferar Design
Curt, the president of a product innovation studio located in suburban Detroit, will talk about how his firm uses consumer input and previous learnings and experience to develop persuasive design for his clients.

Tuesday, November 4th, 5:30 PM, W2740
Tom Lewand
President, Detroit Lions
Tom is a Michigan Law graduate who has worked at several positions before becoming president of the NFL's Detroit Lions.
His presentation will focus on lessons he's learned, both in law and business, about how to be an effective executive in the competitive, demanding, and publci industry of professional sports.

Monday, November 24, 8:00 PM, R0220
Jason Goldberg
Vice President / Creative Director, EnvisionIt (Digital Media Agency)
Josh is a Michigan graduate who started a digital media agency in Chicago a decade ago.  Since then, EnvisionIt Media has grown to take on multiple national clients looking for digital marketing ideas and plan.
In his presentation, Josh's creative background and skills give us a unique perspective on how creative work is developed and leveraged in the digital space.


> Visit our complete Speaker Archives for more details, including videos and presentations, on past speakers.