Michigan Ross School of Business
Yaffe Center for Persuasive Communication


Much of the literature on persuasive communications is found in conference proceedings, speeches, workshops and informal brownbag sessions. We invite you to read about the latest developments in this exciting field as documented at The Yaffe Center.

Dyson's Market Success

By applying physics concepts and saying "goodbye to the bag,” Dyson's eye-catching, modern, vacuum cleaner design won it market success.

Dyson vacuum 1983